by:Jean-Marie Cognet on: April 20, 2017The Employee Generated Content (EGC) is the professional expression of the User Generated Content (UGC) and this involves sharing its knowledge in video by employees in a company.
Stop. Rewind. We are in 2005, the term “User Generated Content” (UGC) becomes trendy. The creation of blogs are multiplying, everyone can create their own content easily. The UGC is the moment when we, lambda users, can use tools that are simple enough to make professional results. And it applies to all areas: journalism with blogs, pictures on Instagram, crafting on Etsy, video on YouTube. And here is the keyword: video.
April 2015, YouTube announces that every minute, users upload 300 hours of video. It’s huge. And so huge that from this moment on, you, I, we create and publish more videos than all the professionals on the planet: TV channels, producers, service providers, Hollywood, Bollywood together.
Let’s come back to 2017: this fundamental trend could not remain indefinitely confined to our private sphere. What we practice and plebiscite at home, we want to find it in our professional universe. Every day on the Internet, there are twice as many videos viewed on YouTube as searches on the Google engine … And what do you think is the type of videos we consume a lot in our country and that would be a great interest for our employers?
Tutorials! Training videos:
I recently visited a customer and the Director of this 3,500 employees company, explained to me that thanks to the tutorials on YouTube he learned to play the guitar at 52 years-old and he wanted to spread this mode of learning in his company. He assumes it is necessary to live with his time. So yes, there is indeed a B2B declination of the UGC, and it is called the Employee Generated Content.
How? We can imagine thousands ways to use it, so I will just try to inspire you with some quick examples:
- The professional how-tos: an employee is filming the process of operating a machine, of putting a certain type of products on shelves, of following a capital security procedure, and so on. Once in the box, he/she shares the content on a collaborative video platform where his colleagues can comment, annotate, enrich and exchange among themselves on this basis.
- The software tutorial: we keep changing tools, change software versions, work environment and so on… We need a continuous flow of training content on these new tools. But beware, we do not want to attend a training day on a spreadsheet, we all rather watch mini videos of 5 minutes maximum on a specific functionality. Another very important point, it must be very easy to find this short video, as easy as to find a clip of Rihanna on YouTube 🙂
- “Lunch & learn”: is a concept I have often met with UbiCast users, where employees meet once a week at lunchtime to listen to one of their colleagues share expertise in one area. Internally, we called it the UbiTalks, we film them all to find it in replay, in case we did not participate or if we want to review a moment. We find in our video library tips to organize your time, to make an effective meeting, etc.
For conclusion, I want to ask the following question: With this demonstration, which I hope you found convincing, why did not we go there earlier? Why do not we go faster?
Very good question … The companies have waited a long time before accepting to use in-house videos because it is a very heavy media for networks and it should not jeopardize the business operations. In addition, safety is on everyone’s mind, and finally the decision-makers, were not ready to because they did not feel concerned by this societal trend. But with the strong tendency of HR departments to digitize before others, especially in terms of training and the fact that technical developments reduce the complexity of deploying these video infrastructures, the way is now free!
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