--- title: My Top 3 Key Insights from Our UbiThinkTank Event description: After the think thank we organised last month with our clients, here are my reflections on AI integration, student engagement platforms, and the importance of xAPI in education. image: https://news.ubicast.eu/hubfs/image%20(10)%20(1).png --- Language [Français](https://news.ubicast.eu/fr) [English](https://news.ubicast.eu/en) [![logo ubicast](https://www.ubicast.eu/static/website/img/header/logo_ubicast_white.svg)](https://www.ubicast.eu/) [English](https://news.ubicast.eu/en?hsLang=en) | [Français](https://news.ubicast.eu/fr?hsLang=fr) | [Deutsch](https://news.ubicast.eu/de?hsLang=de) - [Blog](https://news.ubicast.eu/en?hsLang=en) - Solutions - [Video Platform](https://www.ubicast.eu/en/solutions/delivery/ivery/) - [Record](https://www.ubicast.eu/en/solutions/record/) - Industries - [Education](https://www.ubicast.eu/en/industries/flipped-classroom-lecture-capture-moocs/) - [Corporate](https://www.ubicast.eu/en/industries/corporate-elearning-webcasting/) - Technology - [Screen recorder](https://www.ubicast.eu/en/technology/screen-recorder/) - [Integration](https://www.ubicast.eu/en/technology/integration/) - [Player](https://www.ubicast.eu/en/technology/rich-media/) - [Open Source](https://www.ubicast.eu/en/technology/open-source-linux-video-projects/) - Resources - [White papers](https://www.ubicast.eu/en/resources/white-papers/) - [Webinars](https://www.ubicast.eu/en/resources/webinars/) - [Our clients](https://www.ubicast.eu/en/resources/clients/) - [Tutorials](https://www.ubicast.eu/en/resources/tutos/) - [Community](https://community.ubicast.eu/) [Contact](https://www.ubicast.eu/en/contact/) [Free Trial](https://www.ubicast.eu/en/free-trial) < [Home](https://news.ubicast.eu/?hsLang=en) - [POV](https://news.ubicast.eu/en/tag/pov) - [Trends](https://news.ubicast.eu/en/tag/trends) - [HigherEd](https://news.ubicast.eu/en/tag/highered) # [AI Avatars in Educational Videos: A Misguided Trend?](https://news.ubicast.eu/en/ai-avatars-educational-videos?hsLang=en) The value of video learning is well-established. Both instructional designers and faculty rely on it for flipped classroom models—allowing students to focus on developing soft skills—or simply to diversify the media formats within an online learning ... [Read the article](https://news.ubicast.eu/en/ai-avatars-educational-videos?hsLang=en) - [POV](https://news.ubicast.eu/en/tag/pov) - [Tips](https://news.ubicast.eu/en/tag/tips) - [Trends](https://news.ubicast.eu/en/tag/trends) - [HigherEd](https://news.ubicast.eu/en/tag/highered) # My Top 3 Key Insights from Our UbiThinkTank Event For the second year, we proudly hosted our UbiThinkTank event with our top international customers. Discover our three key takeaways relevant to all Edtech companies involved in pedagogy! ![Jean-Marie Cognet](https://news.ubicast.eu/hubfs/Jean-Marie%20Cognet.png) by:Jean-Marie Cognet on: December 20, 2024 - [HigherEd (25)](https://news.ubicast.eu/en/tag/highered) - [Tips (14)](https://news.ubicast.eu/en/tag/tips) - [Trends (11)](https://news.ubicast.eu/en/tag/trends) - [POV (7)](https://news.ubicast.eu/en/tag/pov) - [Corporate (4)](https://news.ubicast.eu/en/tag/corporate) - [UbiNews (3)](https://news.ubicast.eu/en/tag/ubinews) - Share - - - - At the end of November, for the second year in a row, we were honoured to host a UbiThinkTank event that gathered our top International Customers at UbiCast HQ, in Paris. This has been a very good opportunity to introduce our roadmap for the upcoming year, and have it challenged by some of our “power users”, who highlighted the main anticipated benefits and the pain points we overlooked. > [          Voir cette publication sur Instagram                      ](https://www.instagram.com/reel/DC1SF2xt8Wj/?utm_source=ig_embed&utm_campaign=loading) > > [Une publication partagée par UbiCast (@ubicast\_official)](https://www.instagram.com/reel/DC1SF2xt8Wj/?utm_source=ig_embed&utm_campaign=loading) Beyond the other traditional topics you could expect to discuss at such an event, I have identified 3 key takeaways that are definitely not limited to video platform solutions but that are relevant to all Edtech companies involved in pedagogy. ## AI and I Personally, I’m fed up with the “AI everywhere for everything” trend we experience these days. Of a hundred ideas or solutions, 5 are relevant and 95 seem totally pointless to me. There is a sort of urge to introduce AI in every solution on the market. But the real question is: does it make sense? At UbiCast, we ran some tests and pilot projects but so far nothing convinced us. That’s why we had to discuss AI with our user group and identify what would be the best way to integrate it with our solutions. From a UbiCast perspective, the most promising applications of AI we see now are summarised videos and chatbot. Wouldn’t it be brilliant to ask a chatbot if he could rephrase the last couple of minutes of the lecture you’re playing for instance? Happy to hear from you about these AI challenges, feel free to write to me about this! ## Students’ ecosystem VS Institution’s platforms If you try to boost learner’s engagement online, the platforms managed by the institution aren’t necessarily the best place for it. It’s probably not as strong as “distrust” but students don’t feel it’s their place. They will rather use their favourite third party platforms like WhatsApp to take and share their notes, Discord to chat with others, ChatGPT to… wait, what? Let’s not debate this :) Each edtech solution has to consider who is likely to benefit from these tools, what is the value proposition and if it’s correctly positioned in the institution’s IT landscape. ## Learning traces and the xAPI standard For years now, we have been speaking about xAPI as the rising standard in the learning ecosystem, and particularly when it comes to learning traces. It is supposed to replace the SCORM standard for 15 years to improve learning analytics precisely. However… so far, a very few Higher Education institutions have implemented a Learning Record Store (LRS) to store and mine the traces generated by students' activities within the LMS, edtech solutions, etc. Without the LRS, you can’t generate global and useful insights from your data. Each platform will certainly provide its own data, but it will stay siloed, keeping you away from the ultimate dream in the learning industry: Personalised Learning. This being said, what could be a game changer about this? Learning Management Systems could attach a native LRS to their platform, edtech companies could bundle a generic one with their solutions? We will definitely follow up on these topics in 2025, and I’m very happy to see that the group that met in Paris is staying connected and keep discussing on various topics 🙂 #### Jean-Marie Cognet With almost 15 years of experience as the CEO and co-founder of UbiCast, Jean-Marie enjoys sharing his vision of EdTech and the current trends in video learning. ## Related Post: - [POV](https://news.ubicast.eu/en/tag/pov) - [Trends](https://news.ubicast.eu/en/tag/trends) - [HigherEd](https://news.ubicast.eu/en/tag/highered) #### [AI Avatars in Educational Videos: A Misguided Trend?](https://news.ubicast.eu/en/ai-avatars-educational-videos?hsLang=en) The value of video learning is well-established. Both instructional designers and faculty rely on it for flipped classro... [Lire l'article](https://news.ubicast.eu/en/ai-avatars-educational-videos?hsLang=en) - [POV](https://news.ubicast.eu/en/tag/pov) - [Trends](https://news.ubicast.eu/en/tag/trends) - [Corporate](https://news.ubicast.eu/en/tag/corporate) - [HigherEd](https://news.ubicast.eu/en/tag/highered) #### [Online Educa Berlin 2024: 1, 3, 10, 30!](https://news.ubicast.eu/en/online-educa-berlin-2024?hsLang=en) This year marked the very first participation of my colleague Bérénice Grossir at Online Educa Berlin (OEB), my third, U... [Lire l'article](https://news.ubicast.eu/en/online-educa-berlin-2024?hsLang=en) - [POV](https://news.ubicast.eu/en/tag/pov) - [Trends](https://news.ubicast.eu/en/tag/trends) - [HigherEd](https://news.ubicast.eu/en/tag/highered) #### [Beyond the Grade: Enhancing Education Through Video Assessments](https://news.ubicast.eu/en/enhancing-education-through-video-assessments?hsLang=en) As the world of education is evolving fast these last few years with the growing use of technology in and out of the cla... [Lire l'article](https://news.ubicast.eu/en/enhancing-education-through-video-assessments?hsLang=en) ## [5 approches pour booster la réussite étudiante](https://news.ubicast.eu/fr/guide-5-approches-pedagogiques?hsLang=en) Vous cherchez à dynamiser vos cours et engager davantage vos étudiants ? On a la solution ! Dans ce nouveau guide, on décrypte les 5 méthodes les plus en vogue du moment, et on vous explique comment les mettre en oeuvre pour donner envie d'apprendre à vos élèves. 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